pamphlet+info+and+rubric

A brochure/pamphlet is a small single-page, two-sided, folded document designed to be handed out or mailed, and is an excellent way of communicating condensed information to a targeted community.  It presents information on a specific topic or product in a clear, organised manner. It should give enough information that the reader won’t be left wondering ‘what is this really about?’, but should also be a ‘quick read’so that the reader doesn’t become bored before reaching the end. Because it doesn’t tell the whole ‘story’, it should contain the most important parts of the ‘story’, and be attractive and appealing so that the reader is motivated to find out more.  **Purpose ** A brochure/pamphlet’s purpose may be:  · Informative (eg health department pamphlet on measles)  · Educational (eg advertising the services or facilities offered by a museum or library)  · Persuasive (usually with a commercial or advertising intent). Persuasive brochures are meant to encourage potential clients to contact the company or organization for more information, hopefully to organise a sale. The brochure needs to succinctly include information about what the company specialises in, and what makes its services and products different from other competitors.  ** Audience ** The brochure’s audience needs to be clearly identified and targeted, as brochures can be an expensive method of communicating information. Brochures can be distributed door-to-door, at public gatherings or in public places eg doctors’ waiting rooms, information bureaus etc. Many businesses and organisations now send brochures to clients as important back-up materials to initial contacts made via web sites.  ** <span style="color: #336600; font-family: 'Times','serif'; font-size: 12pt;">Textual Features ** **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Content ** <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Content needs to be correct, well-organised and up-to-date, but don’t overwhelm with too much. <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">
 * <span style="color: #336600; font-family: 'Times','serif'; font-size: 12pt;">Definition **

<span style="color: black; font-family: 'Times','serif'; font-size: 12pt; line-height: 115%;"> ** <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Style ** <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">A catchy heading or title is required in order to attract the reader’s attention. You might like to make up a motto or caption eg “Simply the best’; ‘Don’t Let Recycling Go to Waste; ‘Experience Exceptional Egypt!’ etc. <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Dot points are often interspersed amongst short traditional paragraphs. This will communicate the maximum amount of information in minimal space, and make your key messages quicker and easier to read. <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Use headings and sub-headings to highlight particular aspects of your message/theme. <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> ** <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Language ** <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Keep language simple by avoiding long words and jargon. The tone should be intelligent, competent, friendly and inviting. <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">If your brochure is for a business, you can use the collective first person i.e. refer to ‘us, ‘we’, ‘our’, to make people realise your whole organisation has the same goals and thinks the same way. Don’t use ‘I’, because you should promote your company as a team, not a one-person outfit. <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">If your brochure aims to persuade people towards a certain action, eg go to the museum or contact your company, you need to use persuasive language. This would include action verbs which motivate your reader to do something, eg ‘try us’, contact us’, ‘take action now!’, or ‘don’t miss out!’. It would also include very favourable adjectives to describe you and your services or product, eg ‘the best’, ‘outstanding’, ‘modern’, ‘accountable’, ‘professional’, ‘dynamic’, ‘flexible’, ‘tailor-made’, ‘progressive’, ’efficient’, etc. <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> <span style="height: 182.95pt; margin-left: 219.35pt; margin-top: 8.75pt; mso-position-vertical-relative: line; position: absolute; width: 3in; z-index: 251657216;">           <span style="mso-next-textbox: #_x0000_s1037;"> <span style="font-family: 'Verdana','sans-serif'; font-size: 4pt; line-height: 115%;"> = ** // Back // **   = <span style="font-family: 'Verdana','sans-serif'; font-size: 8pt; line-height: 115%;"> ** (bits & **<span style="font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: 115%;">    ** pieces; **<span style="font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: 115%;">     ** contact **<span style="font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: 115%;">     ** details) **<span style="color: black; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: 115%;">   || <span style="font-family: 'Arial Unicode MS','sans-serif'; font-size: 12pt; line-height: 115%;"> <span style="font-family: 'Times New Roman','serif';"> <span style="mso-next-textbox: #_x0000_s1038;">|| || ||  **5.**<span style="color: black; font-family: 'Verdana','sans-serif';"> <span style="font-family: 'Verdana','sans-serif'; font-size: 5pt; line-height: 115%;"> = ** // Inside flap // **   = <span style="font-family: 'Verdana','sans-serif'; letter-spacing: -0.3pt;"> <span style="font-family: 'Verdana','sans-serif'; font-size: 2pt; letter-spacing: -0.5pt; line-height: 115%;"> ** (conclusion **<span style="font-family: 'Trebuchet MS','sans-serif'; font-size: 10pt; line-height: 115%;">   **  or specific  **   ** points )  **<span style="color: black; font-family: 'Trebuchet MS','sans-serif'; font-size: 10pt; letter-spacing: -0.5pt; line-height: 115%;"> <span style="font-family: 'Arial Unicode MS','sans-serif'; font-size: 12pt; line-height: 115%;"> <span style="font-family: 'Times New Roman','serif';"> <span style="mso-next-textbox: #_x0000_s1039;">|| || ||  **1.**<span style="color: black; font-family: 'Verdana','sans-serif';"> = ** // Front // **   = = ** // cover // **   = ** (minimum text; striking; **<span style="font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: 115%;">    <span style="font-family: 'Verdana','sans-serif'; font-size: 12pt; line-height: 115%;">     name)<span style="color: black; font-family: 'Verdana','sans-serif'; font-size: 12pt; line-height: 115%;"> <span style="font-family: 'Arial Unicode MS','sans-serif'; font-size: 12pt; line-height: 115%;"> <span style="font-family: 'Times New Roman','serif';"> <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> || <span style="height: 162.5pt; margin-left: 0px; margin-top: 0px; mso-position-horizontal: left; mso-position-vertical-relative: line; mso-position-vertical: top; position: absolute; width: 234pt; z-index: 251658240;">           <span style="mso-next-textbox: #_x0000_s1051;"> <span style="font-family: 'Verdana','sans-serif'; font-size: 2pt; line-height: 115%;"> = ** // Inside // **   = = ** // centre // **   = <span style="font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: 115%;"> ** (key points) **<span style="color: black; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: 115%;">  || <span style="font-family: 'Arial Unicode MS','sans-serif'; font-size: 12pt; line-height: 115%;"> <span style="font-family: 'Times New Roman','serif';"> <span style="mso-next-textbox: #_x0000_s1052;">|| || ||  **2.**<span style="color: black; font-family: 'Verdana','sans-serif';"> <span style="font-family: 'Verdana','sans-serif'; font-size: 12pt; line-height: 115%;"> = ** // Inide left // **   = <span style="font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: 115%;"> ** (title & introduction)   **<span style="color: black; font-family: 'Verdana','sans-serif'; font-size: 9pt; line-height: 115%;"> <span style="font-family: 'Arial Unicode MS','sans-serif'; font-size: 12pt; line-height: 115%;"> <span style="font-family: 'Times New Roman','serif';"> <span style="mso-next-textbox: #_x0000_s1053;">|| || ||  **4****. **<span style="color: black; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: 115%;"> <span style="font-family: 'Verdana','sans-serif'; font-size: 8pt; line-height: 115%;"> = ** // Inside // **   = = ** // right // **   = <span style="font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: 115%;"> ** (key  **<span style="font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: 115%;">       **  points)  **<span style="color: black; font-family: 'Verdana','sans-serif'; font-size: 9pt; line-height: 115%;"> <span style="font-family: 'Arial Unicode MS','sans-serif'; font-size: 12pt; line-height: 115%;"> <span style="font-family: 'Times New Roman','serif';"> <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">  || **__<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">A tri-fold brochure __** || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Style and Layout ** <span style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l3 level1 lfo4; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Pamphlets need to contain as much information as possible, while remaining aesthetically pleasing to attract and keep the attention of the reader. You need to be very selective with this information, which must be broken up into logically-flowing groups or categories which will make the most sense to your audience and still fit naturally on each of the 6 separate pages. <span style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l3 level1 lfo4; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Size and proportion are vital. A balanced mixture of text and graphics is most appealing. Graphics should never overwhelm the text or distract from whatever content or message is being communicated, so don’t make the layout too dense with lots of typing. Leave some space in between the writing either as empty ‘white space’ or as space for logos or pictures. This makes it easier for people to read. <span style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l3 level1 lfo4; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Use fonts or handwriting which are easy to read, and vary them by using bold and italics to capture attention and highlight similar items. <span style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l3 level1 lfo4; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Colours should be co-ordinated with text and graphics to make a visually pleasing whole. <span style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l3 level1 lfo4; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">You should prepare a mock-up design of each page first, as you have such limited space and separated pages. Decide what will go on each individual page. You can draw boxes to indicate graphics, and lines to indicate text. Space everything out neatly. <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Graphics ** <span style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l4 level1 lfo5; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">These should enhance the text ie. be relevant to the subject, not just pretty pictures you found somewhere. <span style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l4 level1 lfo5; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">They can be drawings, photographs, pictures, clip art, or a personally-designed logo. <span style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l4 level1 lfo5; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">They should not dominate, as text is the most important. A rough guide: 1/3 of the whole?? (Check with your teacher). And make sure the size of a particular graphic is not disproportionately large compared to the rest of the brochure. <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> **<span style="color: #336600; font-family: 'Times','serif'; font-size: 12pt;">Rubric ** <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">A rubric is a breakdown of the various elements of a task and a summary of a student’s level of mastery of each of these components. Your teacher may indicate your level of competency in the construction of a brochure/pamphlet through a rubric such as the following: <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">
 * || ||  **6.**<span style="color: black; font-family: 'Verdana','sans-serif';">
 * || ||  **3.**<span style="color: black; font-family: 'Verdana','sans-serif';">
 * <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">  || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">
 * <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">

**<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">RUBRIC FOR CONSTRUCTION OF A BROCHURE OR PAMPHLET ** <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> || **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">CATEGORY ** <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">  || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">Each section in the brochure has a clear beginning, middle and end. || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">Almost all the facts in the brochure have a clear beginning, middle and end. || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">Most sections of the brochure have a clear beginning, middle and end. || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">Few sections of the brochure have a clear beginning, middle and end. || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> <span style="color: black; font-family: 'Times','serif'; font-size: 12pt;"> <span style="font-family: 'Times','serif';">
 * **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">4 ** ||  **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">3 **  ||  **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">2 **  ||  **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">1 **  ||
 * **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Content – Accuracy and Relevance ** || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">All facts in the brochure are accurate and relevant to the topic. || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">Almost all the facts in the brochure are accurate and relevant to the topic.  || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">The facts in the brochure are generally accurate and relevant to the topic.  || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">There are an unacceptable number of inaccurate and irrelevant facts in the brochure.  ||
 * **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Writing - Organisation **
 * **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Writing - Mechanics ** || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">There are no spelling, grammatical, punctuation or capitalisation errors. || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">There are almost no spelling, grammatical, punctuation or capitalisation errors.  || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">There are a few spelling, grammatical, punctuation and capitalisation errors.  || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">There are an unacceptable number of spelling, grammatical, punctuation and capitalisation errors.  ||
 * **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Graphics ** || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">Graphics match the text perfectly, and there is an excellent balance between text and graphics. || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">Graphics go well with the text, but there is a slight imbalance between text and graphics (either too few or too many).   || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">Graphics generally match the text, but there is an imbalance between the text and the graphics (either too few or too many).  || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">Graphics do not match the text, and/or there is a great imbalance between the text and the graphics (either too few or too many).  ||
 * **<span style="color: black; font-family: 'Times','serif'; font-size: 12pt;">Visual appeal ** || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">There is an exceptionally pleasing unity of colour, style and layout. || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">There is a pleasing unity of colour, style and layout.   || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">There is an overall unity of colour, style and layout.  || <span style="color: black; font-family: 'Times','serif'; font-size: 12pt; letter-spacing: -0.5pt;">There is a disunity in colour, style and layout.  ||